(1990s to early 2000s)
Great Abyssinia traces its roots from a small sole proprietorship founded in the early nineties in Ethiopia, then called Abyssinia Tea and Coffee Enterprise, with a single purpose of adding value to the finest Ethiopian coffee and catering exclusively to the domestic market. It had a humble beginning which largely banked on 10,000 birr initial investment capital, an old and rundown machine, ten employees and sheer devotion and love for Ethiopian coffee.
We started roasting
The company started by roasting, grounding and packaging Arabica Coffee relying exclusively on local market. Eventually, strategic leadership and diligent employees of the company were rewarded with increased market share and expanding customer base ushering the company into a new era of progress.
What could be considered as a milestone in the growth of Great Abyssinia came in 2003 when the brothers decided to reorganize the company as private limited company with paid up capital amounting to 4.5 million birr subscribed in cash and item. Thereafter, the company assumed its name Great Abyssinia P.L.C with shareholders each having equal equity contributions and shares.
Worthy of its name
Worthy of its name, the Great Abyssinia, the company was reestablished redirecting its focus more on diversification that included but not limited to fast-moving consumer goods.
launch Abyssinia Springs
Soon after, Great Abyssinia gathered its momentum to launch its bottled water line: Abyssinia Springs. This move took the company to a new height making it one of the biggest players in the Ethiopia’s private bottling industry.
partnership with Gat Foods
Yet again, another milestone in Great Abyssinia’s history was its partnership with Gat Foods, a foreign food and beverage manufacturer, a deal which led to the manufacturing and bottling of the latter’s juice product: PRIGAT Juice in Ethiopia.
Our first carbonated soft drinkThis was followed by the launch of Great Abyssinia’s first carbonated soft drink: Coffee Cola. The soft drink line was further expanded and a whole line of carbonated soft drink with a brand Aby Splash was introduced to the Ethiopian market. The growth in the soft drink line was so unique that AbySplash managed to hit the local markets with six different flavors all in a single year.
Our first Commercial Plaza In 2014, one of the subsidiaries of Great Abyssinia, Noah Real-Estate, has completed its first Commercial Plaza around Bole Medhanialem, a prime location in Addis Ababa. The twelve-storey building also housed the head quarters of the Great Abyssinia and its subsidiary companies.
Our first flagship coffee shopIn 2015, Great Abyssinia has joined the bustling café culture in Addis Ababa by opening its first flagship coffee shop, the Abyssinia Coffee Shop, the first in line of many coffee shops in the planned Abyssinia Coffee Chain. In 2016, making good on the promise, the second Abyssinia Coffee Shop opened its doors inside Meklit Real-estate.
beverage manufacturing plant at Sendaffa In 2016, Great Abyssinia started its plant expansion project by erecting a new state of the art beverage manufacturing plant at Sendaffa. The New facility is designed to accommodate the growing demand in its two products lines: Carbonated Soft Drink and Juice Beverage Drink.